Your phone rings. You miss it. The job goes next door.
Owners think they answer 97% of calls. They actually answer 66%. The calls you miss are the ones that would've booked. Every miss is a job your competitor gets, and most callers who hit voicemail just dial the next plumber.
“$50/lead average, 30 calls/month, 65% miss rate. That's $975/month paid to Google for calls they never answered. Nearly $12,000 in the bin annually.”